In preparation for the 4th Annual Only NY & Friends Invitational, we’re proud to introduce a special collaboration between two homegrown New York names: Only NY and Bowery Football Club, in partnership with Italian performance apparel brand Lotto for a limited edition soccer jersey and hat.
Bowery Football Club is downtown Manhattan’s premier grassroots club that has created a community through soccer in New York City since 2001, with members representing over 20 countries across nearly every continent. Only NY has always drawn graphic inspiration from the city’s neighborhoods, outdoors and sports heritage. Together, these two NYC originals are coming together for the 4th year to celebrate sport, style, and the culture that connects them.
This year we had the opportunity to work with the Lotto team and their storied design archive to reimagine a modern classic jersey that celebrated the appreciation for its rich visual history. Our shared vision was to create a versatile jersey—something lightweight and breathable for play, while also translating seamlessly off the field as for everyday wear.
Constructed from 100% polyester, the jersey features an asymmetrical striped design, ribbed collar, BFC logo silicone patch, and Lotto’s classic logo and wordmark embroidered on the chest. The front proudly displays Only NY branding, while the back features the iconic “97” numbering alongside the GRAILED logo, finished in durable vinyl prints.
The hat is 100% cotton twill, pinched front with a light wash. Features embroidered logo graphics of each of the three brands, medium profile, with a snap back closure.
This jersey will premier at the Only NY & Friends Invitational tournament this weekend at Bushwick Inlet Park in Williamsburg, Brooklyn and officially releases for presale online Thursday, August 21st at 12pm EST. The hat will be available for immediate purchase at release on http://onlyny.com
Credits:
Creative Direction: Carlos F. Franco
Art Direction, Production & Styling: Lev Rosenbush
Photography: Johnson Lui
Assistant: Tyler Luke
Talent: Haley Culp & Lucas DaSilva