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NYC Parks Lifeguards

In continuation of our relationship with NYC Parks, our team has designed the official shirt for all New York Lifeguards this summer.

We took a trip to Coney Island to meet a few of the lifeguards and visit the beach and boardwalk shortly before opening for the season.

While the orange t-shirt is exclusive to NYC Parks Lifeguards, the Heather Grey is now available to the general public online & in-store.

Campaign Credits:
Creative Director - Nash
Photographer - Kevin Horvath