For the Holiday 2024 Collection, we found inspiration in the outdoors and winter activities enjoyed by New Yorkers around the Holiday’s in the city.
The collection’s cut and sew balances core jersey and fleece styles with new functional and textured fabrications, to create a rich earth-tone assortment that resembles our view of New York during the cold weather months. Our graphic printables capture the essence of what makes the holiday season in the city so special; from skating at Rockefeller, enjoying a meal at an iconic chophouse, to heading upstate for a winter retreat. The accessories are highlighted by novelty fabricated headwear, a giftable socks assortment, and products designed for relaxing in your home.
Modeled by Lower East Side native Carlos 'OG Daddy' Leon, he talks to us about his neighborhood, upbringing, and favorite spots as we capture the collection. Photographed around our flagship 176 Stanton St store, the Lower East Side continues to be an important part of the downtown New York scene.
Photos: Alex Brown
Talent: Carlos "OG Daddy" Leon
Direction: Nash