It's not a New York summer without a trip to Coney Island, so we spent the day there with our friend Pablo and his daughter, capturing a collection inspired by the boardwalk and the neighborhood traditions that define this time of year in the city. After stepping off the N train, we made our way through everything that makes Coney special, from a stop at Ruby's Bar & Grill and the photo booth to rides on the Cyclone and the go-karts at Luna Park before wrapping up the afternoon with a classic boardwalk meal.

Leading the collection is the return of our New York Special graphic for the first time since Summer 2024, now featured across a lightweight poly mesh pinnie, classic white tee, oatmeal hoodie, a vintage black cropped tee, and navy ball cap. Three of the collection's graphics celebrate the events that have made Coney Island a summer destination for generations. The Mermaid Festival T-Shirt, Mermaid Ave Car Show T-Shirt, and Hot Dog Eating Contest T-Shirt each pay tribute to a distinct neighborhood tradition through original artwork inspired by heritage design found through the beachtown. Rounding out the release is the BK Hotdog Ball Cap, finished in a gold and green colorway with felt appliqué detailing inspired by one of the neighborhood's most recognizable summer staples.

The Summer 2026 Coney Island Collection releases this Thursday at 12PM EST online and select styles in-store at 176 Stanton St.

Credits:

Direction: Tyler Luke 



Assistant: Aamir Bhojwani

Photography: Bonita, Jonny Uptown



Talent: Pedro, Jo



Special Thanks To: Ruby's Bar & Grill, Gorilla Nems